Using local ingredients to create refreshing dishes
About the Trend
The ability to embrace and celebrate community is a common characteristic of so many successful restaurants and is at the heart of this trend. Thinking of fresh produce, a powerful image of farmland bursting with vibrant fruits and vegetables springs to mind. Building relationships with farmers and growers near you can benefit your business and help you create seasonal and local dishes that excite and invigorate the taste buds of your diners.
“Knowing the provenance of food and the story behind it allows your customer to know that you care about your region, and that you pay attention to detail in all aspects of your operation. The way you celebrate and tell the stories of these special elements can be the difference between building long-lasting customer loyalty and just paying more for a carrot.”
- Patrick Chan
CEO, Kitchen Haus Group
